Key messages
Think about your audience: What’s the single most important thing they should remember?
List up to 3 bullet‑points of benefits, features or emotional appeals.
Previous work
Provide links (Google Drive, Figma, etc.) or names of existing campaigns, templates or brand guidelines.
Note anything you liked or disliked about them.
Product ranges
Specify which collections or SKUs the design must showcase (e.g. “Summer leisurewear,” “Safety boots,” “Flame‑resistant outerwear”).
